My Story
Here at The Daydreamer, my mission is to bring joy to your wardrobe.
About The Daydreamer
HI! I’m Bella
I used to think my body was the problem with fashion. That maybe I just didn’t look right, and that’s why I couldn’t find clothes that worked for me.
That all changed when I learned to sew. Suddenly it clicked for me… my body was never the problem! The fashion industry’s narrow minded view of who might want gorgeous clothes was the problem.
Fast forward to 2020, and in the midst of lockdown, desperate for something to make me feel joy, I founded my brand. I wanted everyone else who’s ever found themselves in despair in a shop changing room to find clothes that sparked joy instead.
Fast forward to now, and that early philosophy is still at the core of The Daydreamer London. Here at The Daydreamer HQ, I believe that great style has no size, and all bodies are worthy of great clothes. I now offer bridal as well as everyday pieces, all designed by me, handmade to order, and sharing the same Daydreamer DNA: to make you feel great in your clothes!
I source all of my fabrics carefully from small wholesalers focusing on short supply chains, ethical fabric production, and Oeko-Tex and GOTS certified cotton where possible.
What I Believe In
001.
Buying it & loving it forever
My pieces are seasonless, adjustable, and carefully crafted so that you can wear them and love them over and over again. It's the opposite of throwaway fast fashion; when you buy one of my pieces you're starting a relationship with a garment which will form a key part of your wardrobe for many seasons of life to come.
002.
Style has no size
Being chic has nothing to do with being thin, which is why all of my pieces come in sizes
3XS-4XL covering UK sizes 4-28. I test every garment on my own plus size body to make sure that it will work for bigger bodies as well as smaller ones. And you won't find any weird long sleeves or droopy cuffs here because I don't grade up from the smallest size.
003.
Life is the occasion!
I always say, don't wait for the occasion, be the occasion! Life is too short to spend it wearing boring clothes. Wear what you love and make every day special.
These are a few of my favorite things
Rain drumming on the skylights; morning cat cuddles; empty art galleries; cosy pubs; Sundays browsing markets; turning a piece of fabric into something I’ll love forever; the first warm day of the summer; lunches that last until dinner & dinners that last until morning.
Commission your dream piece!