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The Daydreamer London

Author: Belles

Colour Palette Theory

My colour palette theory

Posted on:27 October 202327 October 2023

Colour palette theory If you’re someone who regularly opens a wardrobe full of clothes and thinks “I have nothing to wear”…

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The Daydreamer Bridal

How I got started in bridalwear

Posted on:25 October 2023

Choosing your wedding dress shouldn’t need to be a fraught process, and yet… everyone knows it almost always is! Becoming a…

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Hello & Welcome

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  • Colour Palette Theory
  • The Daydreamer Bridal
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Bella 🌞 The Daydreamer London

thedaydreamer_london

Be your own occasion 🪩 size inclusive wardrobe hero pieces 🎀 sustainable fabrics 🪡 handmade to order in the UK
👰🏻‍♀️💍 @thedaydreamer_bridal
2024 really has been the year of the Dream Dress ❤️‍🔥 I worked SO hard in 2023 designing the perfect everyday dress, and being able to bring it to you this year and have so many of you respond to it so positively has been just the most amazing reward for all my hard work! I’m so glad you love it as much as I do and rest assured new dreamy fabrics will be coming in 2025!! The current fabrics are almost sold out so if you want to get your hands on one of those make sure you do so before they go as they won’t restock! If you have a dream dress, please let me know which one!
My goal when designing this dress was to make some My goal when designing this dress was to make something I could wear every week all year without getting bored of it… mission accomplished! Being more sustainable in your fashion choices isn’t about going out and buying a whole load of new clothes with questionable sustainability credentials, it’s about shopping in a considered way and only adding pieces to your wardrobe that you know you’ll get the wear out of. That’s what I aimed for with this dress, and so many of the people who bought it this year have told me it’s become a wardrobe staple for them so I feel like I achieved it! If you want your own, the last few in this fabric are in my shop now ❤️ #ethicalfashion #slowfashion #slowfashionbrand #sizeinclusivefashion #sustainablefashion #plussizefashion #plussizestyle #size18style #imadeyourclothes #slowfashionmovement
Highs and lows of 2024 ❤️💔 This was a TOUG Highs and lows of 2024 ❤️💔 This was a TOUGH year behind the scenes. I had some really amazing times but also my shop being shoplifted and my legal battle were upsetting and stressful, and this has been a really weird year for retail generally so I haven’t really known whether I was coming or going half the time. But when I look back on this year I’m SO proud of how far I’ve come and everything I’ve achieved ❤️‍🔥 I’ve set some big goals for 2025 too, and there will be big changes to help me achieve them coming soon… all will be revealed in January! #smallbusinessowner #slowfashionbrand
Thank u to my haters for making me go viral and ge Thank u to my haters for making me go viral and get interviewed for sky news! Honestly my GPSR influencer arc has been the most random thing that’s happened this year but I’m just going with the flow! First ever media interview for my business ✅ Surely a 5 page feature in Vogue can’t be far behind… Anyway make sure you hit up my website and buy something now so you can say you were into the Daydreamer before it got popular 😜 #slowfashionbrand #smallbusinessowner #gpsr
2024 in data! Gang I looked at the spreadsheet and 2024 in data! Gang I looked at the spreadsheet and crunched the numbers and it’s been a WILD year for The Daydreamer London so I had to make a post about it. I’ve had… 💘 my 3 best months ever 💔 my worst month since 2021 💘 so much love for the dream dress 💔 my first ever returns 💘 loads of customers on my website And just in general a really intense year! This doesn’t even include the rollercoaster ride that is my bridal line because that is now its own thing! Does any of this surprise you? I was surprised to see that size 2XL has increased so much in sales and is now nearly as big as size S which last year sold much more. Clearly I need to keep making more 2XL items! I’m also surprised I sold more dresses than scrunchies overall - I thought I’d have sold more scrunchies as they’re so much cheaper and much more of an impulse purchase. But I guess you can get a scrunchie anywhere but you can only get a dream dress from me! If you want to add to these statistics for next year, head to my website and snap up a treat for yourself and I can get started on my 2025 wrapped. As always a massive thank you to everyone who bought something, whether it was a £195 dress or a £4.50 hair clip, it wouldn’t be possible without you guys 💕💕💕💕💕 #smallbusinessowner #slowfashionbrand #ethicalfashion #imadeyourclothes
It’s the final ready to ship drop of the year!! It’s the final ready to ship drop of the year!! AKA your last chance to snag your new favourite piece in time for Christmas. I have sizes from XS-2XL in some of my most popular styles and colours all looking for loving homes 🛍️ which one will you be taking home? Head to the website now to pick up your favourite but hurry - there’s only one of each size in each colour! #sizeinclusivefashion #slowfashionbrand #independentfashionbrand #size18style
Drawing my Black Friday Charity raffle!! Thank y Drawing my Black Friday Charity raffle!! Thank you so much to everyone who entered, you are all gorgeous angels and helped to raise £420 for the Norwood and Brixton Foodbank!!!! 🥉Claudine 🥈 Signe 🥇 Penny Congratulations all of you winners! You’ll be receiving an email with your voucher in it now, in time for my last drop of the year! But don’t worry, they’re valid for 6 months so you can also choose to wait and see what’s coming in spring if you prefer! Everyone who entered will also be receiving a discount code for my next drop as my way of saying thank you for entering!
Charity Black Friday is back! Head to the link in Charity Black Friday is back! Head to the link in my bio to grab a raffle ticket to support a good cause and be in with a chance of winning a great prize! AND even if you don’t win top prize you’ll still win because I’ll send you a discount code to use on my next drop! Even though London is one of the wealthiest cities in the world, one in three children in London lives in poverty. I wanted to use Black Friday as an opportunity to do something to raise money for my local Foodbank to try and help with their vital work helping everyone to have food on the table this Christmas. Tickets are £10 and top prize is a £200 voucher from my website, which will allow you to buy anything you want! For the first time ever there’s also runner up prizes so you have multiple chances to win. I’ll be drawing the raffle live on Instagram at 12pm on Monday so make sure you get your ticket before then!
Charity Black Friday is back for its third year!!! Charity Black Friday is back for its third year!!!! You can win one of 3 amazing prizes to spend on my website and also support a really good local cause. There’s a link in my bio to grab your tickets… can we raise £500 this year?!? The most we’ve raised before is £480 so let’s do this!! #charity #blackfriday #norwoodandbrixtonfoodbank
The Daydreamer London is four today and I couldn’t have done it without you all 🤩🥳🤩 I think that means it’s time to celebrate together, so from now until midnight on Sunday you can get 20% off EVERYTHING on the website using the code “FOURTODAY”! That includes made to order and ready to ship! Thank you to everyone who has supported me over the last four years. This has been the hardest but also the best year yet and I’m so grateful to everyone 💘
Friday night cabin fever 😵‍💫 I’ve been s Friday night cabin fever 😵‍💫 I’ve been sick all week and stuck in the house and now I’m dressing up my mannequins and giving them cute outfits and names. It’s literally only a matter of time before I start talking to them (it’s been a hell of a week). ANYWAY you can shop their outfits now on my website in any size made to order OR we are 16 days out from my final ready to ship drop of the year which will be on Sunday 1st December at 5pm 😊😊 I have lots of my best selling pieces in my best selling sizes coming then, including a few sold out colours and sizes of things, exciting! Then I’ll be winding down for Christmas as it’s been a manic year and I need some chill time before my big exciting announcements that I have coming in January because they are mega and some massive changes are happening!! #slowfashion #sustainablefashion #ethicalfashion #plussizefashion #sizeinclusivefashion #size18style #imadeyourclothes #shopsmallspreadjoy
🚨 Dream dress alert!!! 🚨 After 8 months and 🚨 Dream dress alert!!! 🚨 After 8 months and over 150m of fabric turned into the OG dream dress which you know and love, I’ve made a big decision: I’m not planning to reorder the red or black Paisley dream dress fabrics. I know, I know, it’s such a gorgeous fabric and you all adore it, but just one 50m roll of this fabric sets me back £700 and I can’t order less than 50m at a time. So it really ties up my money and limits my options on what new fabrics I can go out searching for to make other gorgeous dream dresses. So that means that I only have enough fabric left for 4 dresses in each fabric. So if you’ve been craving one of these dream dresses, this is your last chance! As always they’re available in sizes 3XS-4XL and I do have PayPal pay in 3 turned on if you want to spread the cost through the festive season. If you already have a dream dress in one of these fabrics and you’re reading this… get excited for what’s coming next!!! #slowfashion #ethicalfashion #sustainablefashion #sizeinclusivefashion #plussizestyle #size18style #imadeyourclothes #shopsmallspreadjoy
I’ve written and deleted about 100 posts in the I’ve written and deleted about 100 posts in the last couple of years about what it feels like to be a small business owner in the raging dumpster fire that is the world right now. The pressure to show up consistently and try and sell dresses when the world is like this is… tbh a total head fuck. People respond to positivity but I have real waves of not feeling positive about the world, and of not even knowing how to acknowledge the world and then just… pivot back to selling? But I also can’t stop, because this is actually my only job and the only way I make money in this world to do things like pay my bills and buy food is to sell dresses. And sometimes I feel overwhelmed by that and then I remember that Amazon doesn’t stop. Shein doesn’t stop. Temu doesn’t stop. And to me it comes down to this: do I think the world is a 0.000000001% better place with my business in it? And the answer to that is yes. I can be the ethical, sustainable, beautiful brand that I never had access to before I started it because there wasn’t anyone out there catering to plus sizes. I’m not clever enough to be a scientist, confident enough to be a politician, brave enough to be an activist, or anything important like that. I don’t know how to make a big change to the world. But while I’m alive, I’ll do my best to make tiny changes to earth in the best way I know how, for as long as I can. That’s all any of us can do, and this is the best way I know how, and so here I am. ❤️‍🩹
Wow that was a busy month! So much happened in Oct Wow that was a busy month! So much happened in October… a pop up, a wedding show, market prep, lots of online orders, a photoshoot, making 2 bespoke wedding dresses, and lots and lots of prep for Christmas party season! Whilst always carving out time for cat cuddles of course. I’m so grateful that this is what I get to do with my life and I’m so excited to reveal some of the projects I’m working on soon!
ONE day to go!!! Come and buy one of these gorgeou ONE day to go!!! Come and buy one of these gorgeous babies at @saladdaysmarketlondon at the Hoxton Southwark tomorrow!! Or choose a fabric and have your own one custom made ❤️‍🔥 Then you’ll have a totally unique party dress that no one else will have this season to twirl and dance in! If you want more info check out my grid posts with the different fabrics in and videos of the dress being worn! See you tomorrow gorgeous slow fashion lovers!!! #shopsmallspreadjoy #slowfashionbrand #imadeyourclothes #saladdaysmarket
Two days to go until the deadstock dream party dre Two days to go until the deadstock dream party dress launch!!! Two days/ two ways to shop: Saturday 2nd November @saladdaysmarketlondon Sunday 3rd November here on Instagram stories! These are limited edition dresses which will mostly be one of a kind! Not something from Zara that you will see 10 other women wearing and which will only last one wear. They’ll only be available this weekend so make sure you are ready to shop on Saturday or Sunday! Check out my post on the grid for an in depth video of each of the fabrics 🥰 #slowfashion #sustainablefashion #ethicalfashion #slowfashionbrand #plussizefashion #sizeinclusivefashion #plussizestyle #size18style #slowfashionmovement #imadeyourclothes #deadstockfabric
It’s the most anticipated launch of the year!! T It’s the most anticipated launch of the year!! The deadstock party dream dresses launch this weekend and will be available this weekend only! Saturday: @saladdaysmarketlondon at the Hoxton Southwark Sunday: here on Instagram stories! You can choose your fabric, your length and your details and it’ll be handmade to order for you! Perfect for party season knowing that no one will have a dupe or a knock off version! #slowfashion #sustainablefashion #ethicalfashion #imadeyourclothes #slowfashionmovement #plussizestyle #size18style #deadstockfashion
Hello gorgeous sustainable fashion lovers! I’m d Hello gorgeous sustainable fashion lovers! I’m delighted to be able to show you full videos of all the fabrics that will be available in the deadstock party dress drop this weekend! In each video I share how much I have of that fabric and any unique qualities it has. Most of the time it’s only enough for 1 or 2 dresses! I will be bringing all of these with me to @saladdaysmarketlondon on Saturday and everything that doesn’t sell out will also be available here on Instagram stories on Sunday!! Comment or DM me if you have any questions about the fabrics available 🥰🥰
It’s getting to be that time again! These are my It’s getting to be that time again! These are my last dates for Christmas post this year: 🎄 made to order: Friday 22nd November 🎄 ready to ship standard delivery: Sunday 8th December 🎄 ready to ship special delivery: Sunday 15th December I always do my absolute best to make sure your parcels get to you on time but nothing is ever guaranteed with Royal Mail! If you know you want to wear a Daydreamer piece for Christmas or NYE please please plan ahead and order nice and soon! Thank you as always for all your support! It’s been a big year for my business and next year is going to look very different and I can’t wait to share it with you!
The deadstock drop is coming and it’s hot to go! The deadstock drop is coming and it’s hot to go!! You will be able to order your dream mini party dress from one of these fabrics in 2 ways: 1. At @saladdaysmarketlondon on Saturday 2nd November 2. Here on insta stories on Sunday 3rd November Look out for the full length video with a full description of each fabric which is coming to the grid tomorrow! A lot of the fabrics I only have enough for 1 dress in so they will be totally unique just for you! They are all made to order and can be made in any size 3XS-4XL (apart from a couple of extra small pieces of fabric which can only be small sizes!). You’ll get your beautiful dress in around 3 weeks ready for party season! #deadstockfabric #sustainablefashion #ethicalfashion #slowfashion #slowfashionbrand #plussizefashion #sizeinclusivefashion #slowfashionmovement #imadeyourclothes #saladdaysmarket #shopsmallspreadjoy
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