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The Daydreamer London

Author: Belles

Colour Palette Theory

My colour palette theory

Posted on:27 October 202327 October 2023

Colour palette theory If you’re someone who regularly opens a wardrobe full of clothes and thinks “I have nothing to wear”…

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The Daydreamer Bridal

How I got started in bridalwear

Posted on:25 October 2023

Choosing your wedding dress shouldn’t need to be a fraught process, and yet… everyone knows it almost always is! Becoming a…

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Hello & Welcome

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  • Colour Palette Theory
  • The Daydreamer Bridal
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Bella 🌞 The Daydreamer London

thedaydreamer_london

Be your own occasion 🪩 size inclusive wardrobe hero pieces 🎀 sustainable fabrics 🪡 handmade to order in the UK
👰🏻‍♀️💍 @thedaydreamer_bridal
The Daydreamer London is four today and I couldn’t have done it without you all 🤩🥳🤩 I think that means it’s time to celebrate together, so from now until midnight on Sunday you can get 20% off EVERYTHING on the website using the code “FOURTODAY”! That includes made to order and ready to ship! Thank you to everyone who has supported me over the last four years. This has been the hardest but also the best year yet and I’m so grateful to everyone 💘
Friday night cabin fever 😵‍💫 I’ve been s Friday night cabin fever 😵‍💫 I’ve been sick all week and stuck in the house and now I’m dressing up my mannequins and giving them cute outfits and names. It’s literally only a matter of time before I start talking to them (it’s been a hell of a week). ANYWAY you can shop their outfits now on my website in any size made to order OR we are 16 days out from my final ready to ship drop of the year which will be on Sunday 1st December at 5pm 😊😊 I have lots of my best selling pieces in my best selling sizes coming then, including a few sold out colours and sizes of things, exciting! Then I’ll be winding down for Christmas as it’s been a manic year and I need some chill time before my big exciting announcements that I have coming in January because they are mega and some massive changes are happening!! #slowfashion #sustainablefashion #ethicalfashion #plussizefashion #sizeinclusivefashion #size18style #imadeyourclothes #shopsmallspreadjoy
🚨 Dream dress alert!!! 🚨 After 8 months and 🚨 Dream dress alert!!! 🚨 After 8 months and over 150m of fabric turned into the OG dream dress which you know and love, I’ve made a big decision: I’m not planning to reorder the red or black Paisley dream dress fabrics. I know, I know, it’s such a gorgeous fabric and you all adore it, but just one 50m roll of this fabric sets me back £700 and I can’t order less than 50m at a time. So it really ties up my money and limits my options on what new fabrics I can go out searching for to make other gorgeous dream dresses. So that means that I only have enough fabric left for 4 dresses in each fabric. So if you’ve been craving one of these dream dresses, this is your last chance! As always they’re available in sizes 3XS-4XL and I do have PayPal pay in 3 turned on if you want to spread the cost through the festive season. If you already have a dream dress in one of these fabrics and you’re reading this… get excited for what’s coming next!!! #slowfashion #ethicalfashion #sustainablefashion #sizeinclusivefashion #plussizestyle #size18style #imadeyourclothes #shopsmallspreadjoy
I’ve written and deleted about 100 posts in the I’ve written and deleted about 100 posts in the last couple of years about what it feels like to be a small business owner in the raging dumpster fire that is the world right now. The pressure to show up consistently and try and sell dresses when the world is like this is… tbh a total head fuck. People respond to positivity but I have real waves of not feeling positive about the world, and of not even knowing how to acknowledge the world and then just… pivot back to selling? But I also can’t stop, because this is actually my only job and the only way I make money in this world to do things like pay my bills and buy food is to sell dresses. And sometimes I feel overwhelmed by that and then I remember that Amazon doesn’t stop. Shein doesn’t stop. Temu doesn’t stop. And to me it comes down to this: do I think the world is a 0.000000001% better place with my business in it? And the answer to that is yes. I can be the ethical, sustainable, beautiful brand that I never had access to before I started it because there wasn’t anyone out there catering to plus sizes. I’m not clever enough to be a scientist, confident enough to be a politician, brave enough to be an activist, or anything important like that. I don’t know how to make a big change to the world. But while I’m alive, I’ll do my best to make tiny changes to earth in the best way I know how, for as long as I can. That’s all any of us can do, and this is the best way I know how, and so here I am. ❤️‍🩹
Wow that was a busy month! So much happened in Oct Wow that was a busy month! So much happened in October… a pop up, a wedding show, market prep, lots of online orders, a photoshoot, making 2 bespoke wedding dresses, and lots and lots of prep for Christmas party season! Whilst always carving out time for cat cuddles of course. I’m so grateful that this is what I get to do with my life and I’m so excited to reveal some of the projects I’m working on soon!
ONE day to go!!! Come and buy one of these gorgeou ONE day to go!!! Come and buy one of these gorgeous babies at @saladdaysmarketlondon at the Hoxton Southwark tomorrow!! Or choose a fabric and have your own one custom made ❤️‍🔥 Then you’ll have a totally unique party dress that no one else will have this season to twirl and dance in! If you want more info check out my grid posts with the different fabrics in and videos of the dress being worn! See you tomorrow gorgeous slow fashion lovers!!! #shopsmallspreadjoy #slowfashionbrand #imadeyourclothes #saladdaysmarket
Two days to go until the deadstock dream party dre Two days to go until the deadstock dream party dress launch!!! Two days/ two ways to shop: Saturday 2nd November @saladdaysmarketlondon Sunday 3rd November here on Instagram stories! These are limited edition dresses which will mostly be one of a kind! Not something from Zara that you will see 10 other women wearing and which will only last one wear. They’ll only be available this weekend so make sure you are ready to shop on Saturday or Sunday! Check out my post on the grid for an in depth video of each of the fabrics 🥰 #slowfashion #sustainablefashion #ethicalfashion #slowfashionbrand #plussizefashion #sizeinclusivefashion #plussizestyle #size18style #slowfashionmovement #imadeyourclothes #deadstockfabric
It’s the most anticipated launch of the year!! T It’s the most anticipated launch of the year!! The deadstock party dream dresses launch this weekend and will be available this weekend only! Saturday: @saladdaysmarketlondon at the Hoxton Southwark Sunday: here on Instagram stories! You can choose your fabric, your length and your details and it’ll be handmade to order for you! Perfect for party season knowing that no one will have a dupe or a knock off version! #slowfashion #sustainablefashion #ethicalfashion #imadeyourclothes #slowfashionmovement #plussizestyle #size18style #deadstockfashion
Hello gorgeous sustainable fashion lovers! I’m d Hello gorgeous sustainable fashion lovers! I’m delighted to be able to show you full videos of all the fabrics that will be available in the deadstock party dress drop this weekend! In each video I share how much I have of that fabric and any unique qualities it has. Most of the time it’s only enough for 1 or 2 dresses! I will be bringing all of these with me to @saladdaysmarketlondon on Saturday and everything that doesn’t sell out will also be available here on Instagram stories on Sunday!! Comment or DM me if you have any questions about the fabrics available 🥰🥰
It’s getting to be that time again! These are my It’s getting to be that time again! These are my last dates for Christmas post this year: 🎄 made to order: Friday 22nd November 🎄 ready to ship standard delivery: Sunday 8th December 🎄 ready to ship special delivery: Sunday 15th December I always do my absolute best to make sure your parcels get to you on time but nothing is ever guaranteed with Royal Mail! If you know you want to wear a Daydreamer piece for Christmas or NYE please please plan ahead and order nice and soon! Thank you as always for all your support! It’s been a big year for my business and next year is going to look very different and I can’t wait to share it with you!
The deadstock drop is coming and it’s hot to go! The deadstock drop is coming and it’s hot to go!! You will be able to order your dream mini party dress from one of these fabrics in 2 ways: 1. At @saladdaysmarketlondon on Saturday 2nd November 2. Here on insta stories on Sunday 3rd November Look out for the full length video with a full description of each fabric which is coming to the grid tomorrow! A lot of the fabrics I only have enough for 1 dress in so they will be totally unique just for you! They are all made to order and can be made in any size 3XS-4XL (apart from a couple of extra small pieces of fabric which can only be small sizes!). You’ll get your beautiful dress in around 3 weeks ready for party season! #deadstockfabric #sustainablefashion #ethicalfashion #slowfashion #slowfashionbrand #plussizefashion #sizeinclusivefashion #slowfashionmovement #imadeyourclothes #saladdaysmarket #shopsmallspreadjoy
Doing markets is always an emotional rollercoaster Doing markets is always an emotional rollercoaster for me! As a solo brand owner I pour my heart and soul into everything I do and I take all the feedback I get (good and bad) so personally, so it’s always a bit nerve wracking putting myself out there in case people don’t like what I make. But when people try something on and they can hardly bear to take it off even to pay for it and they’re swishing around the market showing it off to their friends, then it makes all of it worth it! 🗓️ want to come and see me at my next market? I’ll be back with the incomparable @saladdaysmarketlondon at the Hoxton Hotel Southwark on Saturday 2nd November for my last market of the year. I always meet the nicest customers at Salad Days so I’m super excited about this one 🥰🥰 then it will be a big gap until February next year at least! #smallbusinessowner #shopsmallspreadjoy #slowfashionbrand
How to shop the deadstock drop!! Please read becau How to shop the deadstock drop!! Please read because this is different to how it normally works. I’ll only be offering these fabrics at @saladdaysmarketlondon and on my Instagram! This is because you’ll get multiple options to choose from (length, sleeve length, lining or not on some of them), and each dress will be 100% custom made for you! So please please make sure you pop next weekend in the calendar if you’re keen for one of these so you don’t miss out 🥰 I will be posting a grid post with videos of each of the fabrics soon!
Hi! You’ve found the most exclusive party dresse Hi! You’ve found the most exclusive party dresses of the season! I sourced a range of luxury designer silk deadstock fabrics for these dresses but I couldn’t get more than 10m of any of them! That means there’s an absolute MAX of 3 dresses in each fabric!! And although I might be able to get other cute fabrics in the future, I’ll never be able to get these ones again so your dress will truly be unique and you’ll never find a dupe! As always these dresses are handmade to order right here in London and available in sizes 3XS-4XL! There will only be 2 ways to shop next weekend: Saturday 2nd November at @saladdaysmarketlondon in the Hoxton Hotel Southwark or Sunday 3rd November right here on my Instagram stories. Miss out and these fabrics could be gone forever so make sure to turn on the reminder I’ll be posting in my stories! #slowfashion #slowfashionmovement #slowfashionbrand #sustainablefashion #ethicalfashion #deadstockfabric #imadeyourclothes #sizeinclusivefashion #plussizefashion #size18style
Meet your dream party dress 💖 This year for par Meet your dream party dress 💖 This year for party season I turned the best selling dream dress into a mini dress perfect for twirling on the dance floor. She has the same oversized silhouette and chic boat neckline as always, plus new dramatic 3/4 sleeves. This gorgeous pink textured silk fabric is just one of the gorgeous deadstock fabrics I’ve sourced for you. I have a range of different colours, patterns and textures each in super limited amounts. For most of them I could only get enough for 2 dresses in each fabric, so you’ll never have to worry about walking into a party and seeing someone else in the exact same dress! Your first chance to get your hands on these will be at @saladdaysmarketlondon on Saturday 2nd November, where you’ll be able to pick out the fabric of your choice and have your size made to order for you. After that, a limited selection of fabrics will be going online on Sunday 3rd November at 11am! As always, these dresses will be available in sizes 3XS-4XL and handmade to order right here in South London. Delivery times are approx 10-15 working days. Working on a deadstock collection like this has been my dream for so long and I’m so excited to finally be able to share it with you!! #slowfashion #slowfashionmovement #ethicalfashion #sustainablefashion #sizeinclusivefashion #plussizestyle #size18style #imadeyourclothes #saladdaysmarket #shopsmallspreadjoy
Wrapping the first batch of orders this week 💌 Wrapping the first batch of orders this week 💌 The limited edition blue collection is now sold out but I still have one black garden dress in stock! Shop everything on my website now, all handmade to order in London in sizes 4-28 🪡 #smallbusinessowner #slowfashionbrand #shopsmallspreadjoy #ethicalfashion
My one and only Christmas market of the season!!!! My one and only Christmas market of the season!!!! And it’s the one and only @saladdaysmarketlondon ❤️‍🔥 I don’t normally do Christmas markets at all because they’re too close to Christmas for you to get your limited edition pieces handmade to order in time for party season. But the timing for this one is perfect! I’ll be launching my brand new party collection at the market and you’ll get your dresses by the end of November ready to wear them to all your fave festive events! Everything will be strictly limited edition with lots of one of a kind pieces and it’s all made from deadstock fabric! I’ll be revealing the fabrics soon so stay tuned! Xoxo gossip belles #saladdaysmarket #shopsmallspreadjoy #slowfashionbrand
Autumn is vest season 🍁 and I’m so excited to Autumn is vest season 🍁 and I’m so excited to launch these cosy dreamy vests on Friday! They really are just the nicest, softest layer to wear. I’m planning to make myself a blue one with front ties to layer with simple jeans and sweatshirt outfits on cold days in the studio. 🍁 handmade to order in sizes 3XS-4XL 🍁 machine washable! 🍁 4 available per colour! #slowfashion #sustainablefashion #ethicalfashion #slowfashionbrand #plussizefashion #sizeinclusivefashion #plussizestyle #slowfashionmovement #imadeyourclothes
Literally every outfit looks better with a quilted Literally every outfit looks better with a quilted vest, so here are 5 ways to style my new quilted vests! They’re available in 3 colours and the front ties are optional so it’s up to you whether you prefer them open or closed! A limited edition drop of 4 per colour is launching on Friday 18th at 5pm!! Available in sizes 3XS-4XL. I’m a size 18 wearing size L in the video 😊 #slowfashion #sustainablefashion #ethicalfashion #plussizefashion #sizeinclusivefashion #size18style
My vests weren’t an overnight success when I did My vests weren’t an overnight success when I did my first launch, but now 4 years later they’re one of my most tried and true products. I’ve tweaked them based on your feedback to include optional front ties, made them a fraction more cropped, and now I’m confident they’re the most perfect vests out there. Sometimes best selling products are an instant smash hit (like the dream dress) and sometimes they’re a slow burn like these vests, but if anything that just makes me prouder of the journey I’ve been on to make my vests the best they can possibly be! This is my 4th annual vest launch and I honestly think they’re the best yet; certainly they’re the softest and the most versatile to go with the most outfits. They’re launching on Friday night and I can’t wait to share them with you! #vestlifeisthebestlife #quiltedvest #imadeyourclothes #slowfashionmovement
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