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The Daydreamer London

The Daydreamer Bridal

The Daydreamer Bridal

How I got started in bridalwear

Posted on:25 October 2023

Choosing your wedding dress shouldn’t need to be a fraught process, and yet… everyone knows it almost always is! Becoming a…

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Bella 🌞 The Daydreamer London

thedaydreamer_london

Be your own occasion 🪩 size inclusive wardrobe hero pieces 🎀 sustainable fabrics 🪡 handmade to order in the UK
👰🏻‍♀️💍 @thedaydreamer_bridal
A huge thank you 🩷❤️🧡💛💚🩵💙💜 This is just a post to say WOW and THANK YOU to everyone who ordered in this month’s shop opening. It’s been my biggest shop opening and biggest launch for over a year and I am so so grateful to everyone who placed their trust in me and spent their hard earned pennies on one of my pieces. I’m always incredibly grateful when people choose my brand to shop with, and especially now. I really wasn’t sure what announcing my pregnancy would mean for my business (especially as I lost 200 followers in the first 24 hours afterwards which shook me a bit). Taking a maternity leave as a solopreneur feels risky and I don’t know many people who’ve done it, but seeing all your orders this week gives me confidence that this business I’ve spent 4.5 years building will still be here when I get back in the summer 💙 As for now, the website will look a little different to usual as all the made to order products have been removed. You can still shop ready to ship up until the 21st of April, and there will be one final ready to ship drop at the end of the month (VERY limited numbers). As for now, it’s like to head into the studio and get cracking on all those orders as I don’t think they can sew themselves! #smallbusinessowner #slowfashionmovement #imadeyourclothes
Hello gorgeous ones!! My marketing plan completely Hello gorgeous ones!! My marketing plan completely fell by the wayside this week when I got too sick to make content but this is just a little reminder that this weekend is the LAST CHANCE to shop made to order before I go on maternity leave!! My next drop will be a ready to ship only drop only in the sizes I have available, and then there will be no new drops until the 1st of September!! Plus, when I come back from maternity I will have new fabrics and new designs and these ones won’t be available so if you want any of these ones please shop before midnight on Sunday 🥰🥰🥰 Everything is available made to order 3XS-4XL 💙
Winter outfits 🩵 My no.1 style philosophy is t Winter outfits 🩵 My no.1 style philosophy is to buy a few things you love and wear them over and over in loads of different ways. I’m actually really enjoying the styling challenge of being pregnant and only being able to wear a small proportion of my wardrobe because it’s basically forcing me to do a capsule wardrobe challenge. I’ve realised even more that if I love the options I have, I really don’t need that many of them! In fact, apart from 1 pair of maternity jeans, all of these pieces are from my regular wardrobe and will be able to be worn after pregnancy too! It’s such a world away from the fast fashion mindset I had in my 20s where I wanted new things all the time but I never loved anything I had because I always placed value on the quantity of what I was buying and not the quality. Now I’m focused on quality: do I love it? Will it be useful in my wardrobe? Does it help me make more different kinds of outfits? Asking myself these questions helps me pick pieces I know I’m going to love and actually wear. Now I’m just excited for spring and bare leg season and maybe maybe not having to wear a big coat! #plussizestyle #pregnantstyle #size18style #slowfoodmovement
I wanted the option to make the Bloom Dress even m I wanted the option to make the Bloom Dress even more flexible to work with you at all different stages of life! Breastfeeding is the obvious one, but if there’s any reason why your weight and shape fluctuate, then you know the Bloom Dress is here for you! Or if you just love a tie front and think it’s super cute then that also works 😁 This will be an option you can add to the Bloom Dress when my shop opens tomorrow at 10am! #breastfeedingfriendlyfashion #sizeinclusivefashion #slowfashionbrand #imadeyourclothes
The one you’ve all been waiting for… 💙💙💙 Please welcome the Bloom Dress! This is a new and improved version of the garden dress from last summer, still with the same iconic wide shirred waistband to give you a snatched hourglass figure with no discomfort or pinching. But now it’s even better because there are some upgrades… 💙 new 3/4 length full sleeves to cover your whole upper arm and elbow (I get so many requests for this!) 💙 you can choose the same elasticated neckline as before which keeps it from gaping OR you can upgrade to the breast feeding friendly tie front option! 💙 new longer length the same as the dream dress as I know ankle length feels way more chic than mid calf! 💙 two stunning fabrics: 100% royal blue Irish linen OR bow print cotton lawn; the choice is yours! This will launch when my shop opens at 10am on Saturday and then you’ll have 9 days to order yours before the shop closes again! She will be available in sizes 3XS-4XL. I’m wearing size L in the photos at 30 weeks pregnant - the same size I wore before pregnancy as this dress is the MVP for changing bodies!
Obsessed with this 🤎🤎 a sleeveless dress is Obsessed with this 🤎🤎 a sleeveless dress is so versatile for layering and wearing every season, so here’s 3 ways I’ll style mine as the weather warms up! If you want this dress your ONLY chance is this month’s shop opening from the 1st-9th of March!! Make sure you order then because after that I’ll be on maternity leave and there’ll be no shop openings for ages!! Available in sizes 4-28 and it also comes in a mini length!
I was completely bowled over by how many of you we I was completely bowled over by how many of you were keen for a sleeveless version of the dream dress in my last drop! It makes sense because it is such a versatile layering piece, so I’ve made it its own style which you can order in this drop! It has pockets and is fully machine washable so it’s perfect for everyday! Available in sizes 3XS-4XL. I’m wearing size L in the photos and I’m an 18/20. The shop opens on Saturday for one week and that’s my last shop opening before my maternity leave!! #slowfashionmovement #sizeinclusivefashion
Styling my cow print dream dress with a western vi Styling my cow print dream dress with a western vibe 🤠 gotta lean into the cowboy feeling sometimes! The last chance to get this dress is on Saturday!! My shop opens for the final time before my maternity leave at 10am and you can shop this dress in sizes 3XS-4XL! I’m wearing size L here and I’m an 18/20 🥰 The shop will close on the 9th of March for this month and there will be no more made to order drops until I’m back from maternity leave! #slowfashionbrand #sizeinclusivefashion
First proper look at the sleeveless dreams!! I w First proper look at the sleeveless dreams!! I was BLOWN away by how many people requested these as a custom option last time so I’ve ended up making it a standalone dress! It’s such a great layering piece but will also be perfect in hotter weather just with trainers and a denim jacket. I’m literally buzzing to do a styling video! This will be available ONLY from the 1st-9th of March in my final made to order shop opening before maternity leave (make sure you sign up to my emails if you’re worried you’ll miss the drop!). It will also be available in the floral denim too - check my other posts to see the floral denim 💐 #sizeinclusivefashion #slowfashion #imadeyourclothes
I can’t believe my final drop has come round so I can’t believe my final drop has come round so fast 🤯🤯 but guys when my shop opens next Saturday it is your LAST CHANCE for made to order for 6 months!!! You will be able to place orders for: 💙 my brand new linen dress (name to be revealed!) 🐄 cow print & floral dream dresses! 💐 sleeveless cow & floral dresses (with zip option!) 💚 mojito dresses ❤️ vests 🌺 the OG dream dress in red & also b/w check The shop will be open from 1-9 March for orders and then that’s it!!!! The next drop will be a mini ready to ship drop only before I go on maternity leave and then I’ll be closed for the summer. So everyone get ready to make this the best drop ever so I can go out on a massive high!
This month’s dream dresses are almost ready to g This month’s dream dresses are almost ready to go out!! Just a couple more cow print to sew before a big heavy post office run 🤩 If you missed out this time there is ONE more chance to shop before I go on maternity leave! My shop will open on Saturday 1st March for one week and you can order yours then! If you want more details in the meantime you can check out my website - the listing is showing as out of stock until I reopen but all the details of sizing and length etc are there 🥰 #slowfashionbrand #plussizefashion #sizeinclusivefashion #smallbusinessowner
It’s easy to feel super powerless as an individu It’s easy to feel super powerless as an individual, because we can’t change laws or make governments do the right thing. But every time one person chooses to shop small instead of doing a fast fashion haul, it makes a positive difference. And if every one of the 70 million people who live in the UK swapped to one more ethical purchase a year then think what a difference that would be! So thank you to everyone who’s made the investment in shopping ethically with me so far on this journey 🩵 together we’re making tiny changes for the better! #sustainablefashion #ethicalfashion #shopsmallspreadjoy #imadeyourclothes #sizeinclusivefashion #slowfashionmovement
I don’t know if I’m about to confess to someth I don’t know if I’m about to confess to something totally abnormal but I don’t think about anything when I’m cutting out orders! I don’t listen to music or podcasts or anything… I’m just like a little blank NPC snipping away at the fabric! Anyway, this month’s drop of limited edition denim dream dresses are all cut out and with my seamstress to be sewn into beautiful dresses 🤎 If you missed out, I will reopen orders on the 1st of March for one more chance to get one before I go on maternity leave! #imadeyourclothes #slowfashion #slowfashionmovement #sustainablefashion #ethicalfashion
Such a big question but here’s a 3 minute answer Such a big question but here’s a 3 minute answer! The biggest thing for me was intuitive eating. Learning to eat as much as my body actually needed at meals which was more than I let myself eat before meant that I wasn’t hungry basically all the time, which meant food and hunger took up a much smaller portion of my brain and energy so I was able to focus on them less. It made eating so much more relaxed and enjoyable and much less of a fight. Listening to podcasts like the amazing @maintenancephase also helped because it meant I learned the actual truth about weight and science rather than the fearmongering, which has made me a lot more confident about existing in a larger body and advocating for myself in health situations. It’s also really educated me on the ableist way that “health” (ie thinness) is thrown in the face of fat people without any actual care for health. Diet culture is a huge toxic culture and there’s no magic bullet to escaping it; but honestly just wanting to try is the most important thing because it means your mind is open to another way of thinking which is the start of every journey of growth! I’m happy to answer more questions on this topic so please ask away and I will make more little videos! #dietculture #fatphobia #healthateverysize #plussizefashion #plussize
Down to my very last few quilted vests!! These hav Down to my very last few quilted vests!! These have been such a smash hit and were SO popular at the last @saladdaysmarketlondon that I sold out of almost all my stock. I’ve only got the following left… ❤️ 1 x XL ready to ship in red ❤️ 1 x any size made to order in red 💚 1 x L ready to ship in green 💙 1 x any size made to order in blue Everyone who touched one on Saturday remarked on how soft and cosy they are because the fabric is 100% cotton and the padding is cotton too, unlike the cheap stiff polyester padding you get in bland high street versions. They’re also 100% machine washable too just in case of any coffee based incidents 😵‍💫 So if you like to be cosy and look cute too, make sure you snap yours up before I run out of fabric as there will be no restock of these!! For reference I’m a size 18 wearing size L here!
I haven’t really seen people talking about the c I haven’t really seen people talking about the connection between these two toxic things, but for me a massive part of getting out of fast fashion was getting out of diet culture. Leaving diet culture meant I finally accepted my body was just going to be this size and I finally felt able to invest in pieces for the long term without this thought at the back of my mind that I shouldn’t bother because I might change size. Leaving these toxic influences has been incredibly healing for me and I don’t think I could have ever escaped one without the other. #fastfashion #dietculture #ethicalfashion #healthateverysize #slowfashion
My heart is so full 😭❤️‍🔥😭 thank yo My heart is so full 😭❤️‍🔥😭 thank you for the most overwhelming market day ever! My final @saladdaysmarketlondon and I absolutely achieved my dream of going out on a high! Thank you to everyone who came down, everyone who bought something, everyone who said hello, it was so overwhelming but an incredible day! And special thanks as always to Dais and Liv for putting on such an incredible event, there really is no community like this one! If you missed out IRL don’t worry! My website isn’t going anywhere and I have a new design coming at the end of the month that I can’t wait to share with you, you’ll just have to find me online from now on as my business and life changes 💕💕 #shopsmallspreadjoy #saladdaysmarket #smallbusinessowner
A few people asked me what my favourite colours ar A few people asked me what my favourite colours are to style with brown, so here they are! If you’ve already ordered your denim dream dress I hope this helps give some inspo for styling and if not… you have 48 hours left to order before the window closes! Which is your fave…
A brown and blue dream dress outfit for a beautifu A brown and blue dream dress outfit for a beautiful sunny blue sky winter day 🩵 I’m obsessed with this colour combo and I absolutely cannot stop wearing this dress!! Just in case you somehow missed it, this is my new Limited Edition version of my bestselling dream dress! It’s only available to order for 4 more days so make sure you get on it to avoid missing out 💔 p.s. it also comes as a midaxi dress if you prefer long skirts!! #ootd #wiwt #slowfashion #sizeinclusivefashion #plussizefashion #imadeyourclothes #size18style #slowfashionmovement #cowprint
I got 3 separate compliments from random women whe I got 3 separate compliments from random women when I wore this look last week… and no attention from men whatsoever = the perfect outfit! The dress is my limited edition denim dream dress and is available to order now 🤎 The coat I made myself back in 2020 and it’s my all time fave. The wool is deadstock from Gucci! Bag by @studiokyodai 🖤 Sweater is about 10 years old, originally from Warehouse. Gloves are & other stories, loafers are Coach. #plussizestyle #plussizefashion #sizeinclusivefashion #ethicalfashion #size18style #slowfashionmovement #manrepeller
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