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Please note I will be on maternity leave from the 21st April - early August and orders will not be processed during this time. Thank you for your support! Dismiss

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Please note I will be on maternity leave from the 21st April - early August and orders will not be processed during this time. Thank you for your support! Dismiss

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Blue and white groovy floral mini dress with adjustable front ties

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thedaydreamer_london

Be your own occasion 🪩 size inclusive wardrobe hero pieces 🎀 sustainable fabrics 🪡 handmade to order in the UK
👰🏻‍♀️💍 @thedaydreamer_bridal

May recap: had a baby, didn’t die 👍🏻 Baby

May recap: had a baby, didn’t die 👍🏻

Babydreamer arrived about 3 weeks ago via emergency c section after a long and complicated labour, so as you can imagine my attention has been very much taken up with him ever since! He is thriving and I’m soaking up every day of getting to be his mum, even with all the sleepless nights and milky little sick ups!

I’ll be popping in on here just for fun and to say hi over the summer but I’m officially on maternity leave until the end of August 🥰

Recent outfits featuring sandals! Bare legs! Light

Recent outfits featuring sandals! Bare legs! Light jackets!

We’re definitely coming into my favourite time of year for fashion… not too hot, not too cold, perfect for serving lewks ✨

Of course this year my wardrobe is looking a little different to usual and I’m not wearing most of my clothes. And that’s okay! I’m trying to embrace the capsule wardrobe season and enjoy the challenge of dressing in a different way. I think it’s making me more creative!

I also love that as most of my own designs are oversized or stretchy, I’m able to wear them even at 9 months (!!!) pregnant. That feels like the epitome of slow and sustainable fashion to me and I’m so glad it’s worked out that way.

And if you’re seeing this and feeling gutted you missed out on a cow print dress, don’t worry, I will bring that fabric back in autumn when I return from maternity leave 🤠

My thoughts on AI trends 🎤⬇️ I thought I w

My thoughts on AI trends 🎤⬇️

I thought I was alone in this until I posted in my stories and received a flood of responses from people feeling the same way. It just feels like we’re being pushed AI SO hard by meta and the other tech companies and I want to question why and whether we should just embrace it. It doesn’t have to be the future if we don’t want it to be.

I personally don’t believe AI can make art or should be used in a creative setting because it can’t think for itself, it only steals and reflects back. I don’t want to support that as a method of creation.

You may feel differently and that’s okay, but I hope I made a few people think a bit more deeply about who is pushing AI and why.

My final ready to ship drop before my break is liv

My final ready to ship drop before my break is live NOW!

Go get your dream piece and for 48 hours only get 10% off everything with the code LASTHURRAH ✨ this includes everything in the sale, so there are some extra juicy bargains!!

There are all sorts of things available in sizes XS-2XL, go grab a treat!

I hardly ever get the chance to make super complic

I hardly ever get the chance to make super complicated, luxury pieces just for myself so you can imagine how slightly gutted I am that I never got to wear this dress 😭😭

But she’s too stunning to live in a cupboard for a couple of years until I can fit her so I’ve made the decision to add her to my ready to ship drop tomorrow! She’s perfect for your special occasion, whether that’s a wedding you’re attending, a big birthday, or a glamorous holiday (or all 3!).

This dress will fit someone with a bust of 43-45ins and a waist of 35-38ins and is recommended for a height of 5 foot 5 and over.

I hope she’s the perfect match for one of you out there 💕

On sale on my website tomorrow night at 5pm.

The very last few red dream dresses EVER will be i

The very last few red dream dresses EVER will be in my ready to ship drop on Friday! I will be restocking the dream dress in new fabrics after my maternity leave, but not in the Paisley, so this is your last chance to snap one up ❤️‍🔥

Mine is honestly my favourite summer piece. I love that it’s full coverage so I don’t have to worry about burning or weird tan lines or flashing anyone 😅 and I can just keep cool in the lovely lightweight seersucker fabric. These are just a few of the ways I’ve worn it in the last 12 months!

⏰ Friday 4th April at 5pm!

OMG somehow April is upon us?!?! And that means it

OMG somehow April is upon us?!?! And that means it’s the FINAL drop before maternity leave!!

Yes this is literally your last chance to shop until September and it is a ready to ship only drop! That means cute one of a kind pieces hitting the website at 5pm this Friday ready for you to snap up a lil treat for spring! Instead of having to wait for your orders like normal, everything is posted in 1-3 days so you can enjoy immediately 🥰

And as a special treat there will be a 20% discount on all pieces for the first 48 hours only!

Swipe through to see some of what will be available - I also have one of a kind samples and one off fabrics ready to go as well so I’ll be sharing more about those this week!

Hello gorgeous ones!! My marketing plan completely

Hello gorgeous ones!! My marketing plan completely fell by the wayside this week when I got too sick to make content but this is just a little reminder that this weekend is the LAST CHANCE to shop made to order before I go on maternity leave!!

My next drop will be a ready to ship only drop only in the sizes I have available, and then there will be no new drops until the 1st of September!!

Plus, when I come back from maternity I will have new fabrics and new designs and these ones won’t be available so if you want any of these ones please shop before midnight on Sunday 🥰🥰🥰

Everything is available made to order 3XS-4XL 💙

Winter outfits 🩵 My no.1 style philosophy is t

Winter outfits 🩵

My no.1 style philosophy is to buy a few things you love and wear them over and over in loads of different ways. I’m actually really enjoying the styling challenge of being pregnant and only being able to wear a small proportion of my wardrobe because it’s basically forcing me to do a capsule wardrobe challenge. I’ve realised even more that if I love the options I have, I really don’t need that many of them!

In fact, apart from 1 pair of maternity jeans, all of these pieces are from my regular wardrobe and will be able to be worn after pregnancy too!

It’s such a world away from the fast fashion mindset I had in my 20s where I wanted new things all the time but I never loved anything I had because I always placed value on the quantity of what I was buying and not the quality.

Now I’m focused on quality: do I love it? Will it be useful in my wardrobe? Does it help me make more different kinds of outfits? Asking myself these questions helps me pick pieces I know I’m going to love and actually wear.

Now I’m just excited for spring and bare leg season and maybe maybe not having to wear a big coat!

#plussizestyle #pregnantstyle #size18style #slowfoodmovement

I wanted the option to make the Bloom Dress even m

I wanted the option to make the Bloom Dress even more flexible to work with you at all different stages of life! Breastfeeding is the obvious one, but if there’s any reason why your weight and shape fluctuate, then you know the Bloom Dress is here for you!

Or if you just love a tie front and think it’s super cute then that also works 😁

This will be an option you can add to the Bloom Dress when my shop opens tomorrow at 10am!

#breastfeedingfriendlyfashion #sizeinclusivefashion #slowfashionbrand #imadeyourclothes

The one you’ve all been waiting for… 💙💙💙

Please welcome the Bloom Dress! This is a new and improved version of the garden dress from last summer, still with the same iconic wide shirred waistband to give you a snatched hourglass figure with no discomfort or pinching.

But now it’s even better because there are some upgrades…
💙 new 3/4 length full sleeves to cover your whole upper arm and elbow (I get so many requests for this!)
💙 you can choose the same elasticated neckline as before which keeps it from gaping OR you can upgrade to the breast feeding friendly tie front option!
💙 new longer length the same as the dream dress as I know ankle length feels way more chic than mid calf!
💙 two stunning fabrics: 100% royal blue Irish linen OR bow print cotton lawn; the choice is yours!

This will launch when my shop opens at 10am on Saturday and then you’ll have 9 days to order yours before the shop closes again!

She will be available in sizes 3XS-4XL. I’m wearing size L in the photos at 30 weeks pregnant - the same size I wore before pregnancy as this dress is the MVP for changing bodies!

Obsessed with this 🤎🤎 a sleeveless dress is

Obsessed with this 🤎🤎 a sleeveless dress is so versatile for layering and wearing every season, so here’s 3 ways I’ll style mine as the weather warms up!

If you want this dress your ONLY chance is this month’s shop opening from the 1st-9th of March!! Make sure you order then because after that I’ll be on maternity leave and there’ll be no shop openings for ages!!

Available in sizes 4-28 and it also comes in a mini length!

I was completely bowled over by how many of you we

I was completely bowled over by how many of you were keen for a sleeveless version of the dream dress in my last drop!

It makes sense because it is such a versatile layering piece, so I’ve made it its own style which you can order in this drop!

It has pockets and is fully machine washable so it’s perfect for everyday! Available in sizes 3XS-4XL. I’m wearing size L in the photos and I’m an 18/20.

The shop opens on Saturday for one week and that’s my last shop opening before my maternity leave!!

#slowfashionmovement #sizeinclusivefashion

Styling my cow print dream dress with a western vi

Styling my cow print dream dress with a western vibe 🤠 gotta lean into the cowboy feeling sometimes!

The last chance to get this dress is on Saturday!! My shop opens for the final time before my maternity leave at 10am and you can shop this dress in sizes 3XS-4XL! I’m wearing size L here and I’m an 18/20 🥰

The shop will close on the 9th of March for this month and there will be no more made to order drops until I’m back from maternity leave!

#slowfashionbrand #sizeinclusivefashion

First proper look at the sleeveless dreams!! I w

First proper look at the sleeveless dreams!!

I was BLOWN away by how many people requested these as a custom option last time so I’ve ended up making it a standalone dress!

It’s such a great layering piece but will also be perfect in hotter weather just with trainers and a denim jacket.

I’m literally buzzing to do a styling video!

This will be available ONLY from the 1st-9th of March in my final made to order shop opening before maternity leave (make sure you sign up to my emails if you’re worried you’ll miss the drop!).

It will also be available in the floral denim too - check my other posts to see the floral denim 💐

#sizeinclusivefashion #slowfashion #imadeyourclothes

I can’t believe my final drop has come round so

This month’s dream dresses are almost ready to g

This month’s dream dresses are almost ready to go out!! Just a couple more cow print to sew before a big heavy post office run 🤩

If you missed out this time there is ONE more chance to shop before I go on maternity leave! My shop will open on Saturday 1st March for one week and you can order yours then!

If you want more details in the meantime you can check out my website - the listing is showing as out of stock until I reopen but all the details of sizing and length etc are there 🥰

#slowfashionbrand #plussizefashion #sizeinclusivefashion #smallbusinessowner

It’s easy to feel super powerless as an individu

It’s easy to feel super powerless as an individual, because we can’t change laws or make governments do the right thing.

But every time one person chooses to shop small instead of doing a fast fashion haul, it makes a positive difference. And if every one of the 70 million people who live in the UK swapped to one more ethical purchase a year then think what a difference that would be!

So thank you to everyone who’s made the investment in shopping ethically with me so far on this journey 🩵 together we’re making tiny changes for the better!

#sustainablefashion #ethicalfashion #shopsmallspreadjoy #imadeyourclothes #sizeinclusivefashion #slowfashionmovement

I don’t know if I’m about to confess to someth

I don’t know if I’m about to confess to something totally abnormal but I don’t think about anything when I’m cutting out orders! I don’t listen to music or podcasts or anything… I’m just like a little blank NPC snipping away at the fabric!

Anyway, this month’s drop of limited edition denim dream dresses are all cut out and with my seamstress to be sewn into beautiful dresses 🤎

If you missed out, I will reopen orders on the 1st of March for one more chance to get one before I go on maternity leave!

#imadeyourclothes #slowfashion #slowfashionmovement #sustainablefashion #ethicalfashion

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